Hi, I'm Soumya Vijay
I’m a product leader turned founder with 15+ years building high-impact products at Microsoft, Amazon, Nokia, and crypto unicorn FalconX. I specialize in navigating ambiguity, scaling AI-first products, and driving business results during moments of disruption.
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Now through Vijay Ventures, I help visionary founders and product teams turn raw potential into real traction. Whether you're validating an idea, crafting a GTM motion, or integrating AI into your stack, I bring sharp thinking and startup-tested execution to move fast and build right.
$2B+
Product Value
$200M+
Revenue generated
10M+
Users Reached
44x
RoI delivered
My PM Toolkit: Skills Earned Through Experience
01.
Cross-Functional Leadership—the driving force behind Microsoft’s SMB growth programs. By aligning a diverse team of designers, engineers, marketing and sales teams towards a customer centric vision and AI powered sales insights, I delivered $33M in revenue and a 44X ROI. Discover how I made it happen.
03.
Customer Empathy and User-Centered Design— laying the foundation for a 10M+ active user ecosystem for Microsoft Power BI, we created a new platform that truly resonated with users. Leveraging a customer co-creation strategy with iterative feedback loops, we not only improved functionality but also achieved a 2-point CSAT increase. More details here.
02.
Strategic Product Innovation—the catalyst behind strengthening FalconX's position as a trusted prime brokerage with $1.5T+ in trade volume. By integrating AI-powered risk analysis and automated reconciliation, I reduced settlement times by 30% and operational overhead by 80%. Learn more.
04.
Data-Driven Decision-Making—By combining analytics with lean experimentation, I turned insights into action, identifying operational inefficiencies and risk areas. Leveraging AI-driven anomaly detection and predictive insights, we reduced reconciliation errors, cut launch times by 200% to support Amazon’s rapidly expanding retail ecosystem. Read More.
What others say about me
Senior Director Digital Sales,
Microsoft
I have been very fortunate to be Soumya's first hiring manager and manager in the US and what a cool adventure it has been for all of us. I have been most impressed by Soumya's ability to ramp up fast in a very new environment, comprehend and summarize her business objectives and build a prioritized business plan, driving her business and programs while optimizing operations and innovating/piloting with the most recent tech. Soumya can be a perfect Captain for the business she is given to pilot and a geek playing/testing everything she can put her hands on.
Senior Software Engineering Manager,
Soumya is a great PM to work with, she is a great collaborator, customer advocate and detail oriented. I worked with Soumya on modernizing the PowerBI experience. It was a very challenging task as it required collaboration with different teams, disciplines and more importantly not disrupting customers workflows. Soumya was very proactive. Not only did she had a great well scoped spec, she also did a great job following up with all the right parties, getting approval on the plan and design before starting the execution. She did numerous UX research studies to pinpoint the pain points the customers were having and working with UX to improve the new experience. Soumya gathered a lot of data that helped make objective decisions. When we started execution, Soumya was a great collaborator with the engineering team. She was always following up to help with any blockers or questions. She was always working with the team to find creative solutions and get consensus from different parties. I'd be delighted to work again with Soumya in the future!
Director of Engineering,
Microsoft
I have had an opportunity to work with Soumya during Hack for Good event at Microsoft and later then she drove significant portion of product portfolio for the same non-profit. Soumya is very organized and passionate individual, I was consistently impressed by the level of details she put in her work and how deeply she cares about user experience and end customer flows. Hope to have an opportunity to work directly with her some day.
Head of Data Platform products,
Amazon
Soumya demonstrated excellent leadership skills while working on a highly complex, cross organizational project that had CFO level visibility. She demonstrates strategic thinking, a collaborative leadership style and always advocates for the right outcome. She would be a great addition to any team.
Senior Product Designer,
Coinbase
Soumya has done a tremendous amount of amazing work. I'm so lucky to work with her and have her on the team. I have been working with Soumya for the past year at Power BI team. On her first project, she successfully launched one of the most complicated features and projects in Power BI service which was Power BI service new look. This work couldn't have launched successfully without her expertise in product management skills. She goes above and beyond for strategic, operational, and execution plannings. She always put users first, every design or feature that we decided to move forward with has to be proven useful and delightful by tons of users. Every decision she made for the product was always based on the intersection of business goals, user data, and technical feasibility. I appreciate her skills and effort.
Business Operations Manager,
WIND
I met Soumya during the period when we are exchange students in Schulich School of Business. I learned a lot from her both at school and in personal life. Soumya is smart and quick on the uptake. She is also a good team member and team leader for school projects. We work well together. Moreover, Soumya is positive, optimistic and easy-going. She can get along with everyone well.
VP of US Operations,
JTA
Soumya was wonderful to work with at Microsoft. She drove strong leadership on the transition of the partner tool (Customer to partner connector) to partner center. Using her technical knowledge of the application, she was able to provide critical feedback to the development of the new application, advocating for a customer and partner centric design experience. Critical project risks were mitigated due to Soumya's inputs. Highly recommend having Soumya as a key member of any project team.
Senior Security Engineer,
Microsoft
She is a smart, strategic, and highly competent PM—an invaluable asset to any team. I worked with Soumya in 2013-2014 when she was a Microsoft Program Manager overseeing a suite of interrelated applications, including Storage Area Networks and compliance tools. Soumya's exceptional communication, leadership, and attention to detail were pivotal in ensuring successful deployments without disrupting interconnected tools during a period of high transaction growth.
Head of Research & Development,
Nokia Networks
I know Soumya from the time she joined our team as a fresh engineering graduate till she moved out of NSN. Soumya was a quick learner to start with and was fiercely independent. Very essential qualities given the context that it was a 100+ team working on moving a flag-ship real time embedded network element product onto a new distributed architecture. Soumya was a key team member and her quick growth to a senior engineer is testimony to that fact. Soumya is a very good team player and gels easily into any team. A mature communicator, who is organized and self driven.
Always Striving for Extraordinary Outcomes
​Nokia Excellence in Innovation Team Award for contributions to 2G and 3G software solutions​​.
​​Torch Bearer Award from Indian School of Business for leading educational events for the Net Impact Club
​Microsoft IT Excellence Award, for leading a large-scale enterprise migration.
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Explore my website—curiosity starts here, connection follows.
Dive into my Portfolio: A collection of key projects I’ve delivered over my 15+ year career, organized by industry.
Trace the Timeline: A visual narrative of milestones in my career and academics.
Connect with me to discuss ideas and opportunities over coffee.