Portfolio

Hi, I'm Soumya Vijay. Here's a glimpse into the projects that have been pivotal in advancing my Product Management expertise.

Reimagining Power BI

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Power BI Growth Story

Think UX can’t drive revenue? Discover how bold design choices and a strategic vision powered 10M+ user growth for Power BI. Learn more.

Amazon Payments Platform

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Amazon Payments Platform

A Game-Changer for Payments: How Amazon Streamlined Payments Reconciliation with a Unified Platform. Learn more.

Digital Marketing Platform

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Growth Marketing Platform

Microsoft's Partner Connector: Transforming Marketing Operations with Scalable, Cloud-First Innovation. Learn more.

Crypto Settlements

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FalconX Crypto Settlements

Redefining Crypto Operations: FalconX’s Journey to Error-Free, Scalable Settlements. Learn more.

Global keynote presentation

Rallying 5,000 Power BI experts to shape the platform’s future—igniting action across a global community. Watch the keynote.

Additional Projects

This collection highlights impactful projects I've delivered over my 15+ year career, organized by industry.

Financial Reconciliation Ledger for Amazon Selling Partners

Launched a reconciliation product for Amazon Selling Partners, enhancing payments transparency and trust..

In the dynamic ecosystem of Amazon’s Selling Partners, payment reconciliation was a persistent challenge, creating confusion and friction for sellers. Tasked with addressing this critical issue, I spearheaded the launch of a reconciliation product designed to enhance transparency and build trust within the seller community. Collaborating across product, engineering, and operations teams, I mapped the end-to-end payment journey to identify pain points. Leveraging seller feedback and data insights, I designed a solution that provided clear, real-time visibility into payment transactions. The product streamlined payment reporting, ensuring sellers had a comprehensive understanding of their payouts and reducing queries significantly. Key to the product’s success was aligning stakeholders around a unified vision for transparency. Through rigorous prioritization and stakeholder management, I delivered the product on time while addressing complex operational dependencies. Key Outcomes: Launched the reconciliation product, improving payments transparency for thousands of Amazon Selling Partners. Reduced seller payment-related queries and enhanced trust in Amazon’s payment systems. Strengthened Amazon’s reputation as a seller-friendly platform, driving partner satisfaction and loyalty. This project highlights my ability to solve complex payment challenges, manage cross-functional collaboration, and deliver solutions that directly impact customer experience and trust.

Post Trade Allocation tools for Crypto settlements at FalconX

Designed a game-changing solution at FalconX, reducing settlement time by 30% and operational overhead by 80%.

In the high-stakes world of crypto trading at FalconX, inefficiencies in post-trade settlement processes were costing millions. Tasked with transforming this critical operation, I drew on my Big Tech experience to design and launch an automated, user-centered settlement solution tailored to the fast-paced, resource-constrained environment of a startup. The challenges were formidable: slow, manual processes that introduced risk and inefficiency, and the need to align diverse teams across engineering, product, and operations. I created a unified vision, developed reporting frameworks, and introduced iterative feedback loops to ensure continuous improvement. Balancing the agility of a startup with the precision of enterprise methodologies, I delivered a scalable tool that redefined industry standards. The results were transformative: A 30% reduction in settlement time, enhancing transaction speed and user satisfaction. An 80% decrease in operational overhead, freeing resources for high-priority initiatives. FalconX emerged as an industry leader, setting a new benchmark for efficiency and reliability in crypto trading. This project showcases my ability to tackle complex challenges at the intersection of business, technology, and customer experience, delivering innovative solutions that drive measurable impact. Let’s build the future together.

Turning Data into Dollars - Sales Analytics

Boosted Microsoft Partner-Led Sales by 18% using data analytics to unlock actionable insights and drive strategic growth.

In a highly competitive market, Microsoft’s Partner-Led Sales program needed a strategic edge to unlock new revenue opportunities. Tasked with driving growth, I spearheaded the use of advanced data analytics to identify actionable insights and optimize sales performance. By analyzing sales trends, partner engagement metrics, and customer behaviors, I built a comprehensive analytics framework that highlighted untapped opportunities. Collaborating with cross-functional teams, I translated these insights into tailored strategies for partner sales teams, ensuring alignment with broader business goals. The analytics-driven approach enabled better decision-making, allowing sales teams to target high-value opportunities and refine their outreach. The result was transformative: 18% increase in partner-led sales, showcasing the power of data-driven strategies. Strengthened Microsoft’s position as a trusted partner for businesses worldwide. This project reflects my ability to combine technical expertise with strategic vision, leveraging data to deliver measurable business outcomes. By turning insights into action, I empowered Microsoft’s Partner-Led Sales program to achieve sustained growth.

Transforming customer support for Microsoft Partner Led Sales

Streamlined Microsoft Partner-Led Sales with automation tools, managing 2,000+ daily customer queries and enhancing efficiency

At Microsoft, I was entrusted with the challenge of improving customer support for the Partner-Led Sales program—a vital initiative that handles high volumes of daily queries from customers across the globe. The existing manual processes were resource-intensive, time-consuming, and prone to delays, hindering efficiency and partner satisfaction. To address this, I led the design and implementation of automation tools that could handle over 2,000 daily queries. By identifying key bottlenecks in query resolution and leveraging intelligent workflows, I created a scalable solution that drastically reduced response times and freed up resources for higher-value interactions. Collaboration was key to success. I partnered with engineering teams to integrate automation seamlessly into the existing systems, ensuring minimal disruption. I also worked closely with the support and partner teams to refine workflows, aligning the tool’s capabilities with real-world requirements. The results were transformative: Enabled seamless management of 2,000+ daily queries, improving operational efficiency. Reduced response times significantly, leading to enhanced partner satisfaction and stronger customer relationships. This project exemplifies my ability to combine strategic vision with technical implementation, driving impactful results in customer and partner experience. By optimizing Microsoft’s Partner-Led Sales support system, I laid the foundation for scalable growth and operational excellence.

A futuristic customer support center with a large screen showing real-time statistics and

Windows Mobile Developer Campaigns

Catalyzed the creation of 1,308 Windows mobile apps by designing creative campaigns and hosting 24 developer-focused events.

As Microsoft sought to expand its Windows mobile ecosystem, I was tasked with energizing the developer community and fostering app creation for the platform. The challenge was to position Windows as an attractive opportunity for developers in a competitive market dominated by established ecosystems. I crafted creative campaigns that showcased the platform’s potential, combining storytelling, hands-on resources, and developer-friendly incentives. These campaigns were brought to life through 24 immersive events tailored for developers, providing the tools, mentorship, and inspiration needed to turn ideas into functional apps. Collaboration was at the core of this initiative. I worked closely with marketing, engineering, and design teams to ensure every event delivered value and aligned with broader platform goals. By leveraging feedback loops, I continuously refined the campaigns to address developer pain points and amplify engagement. Key Outcomes: Drove the creation of 1,308 new Windows mobile apps, significantly enhancing the ecosystem’s depth and utility. Built lasting relationships with the developer community, strengthening Microsoft’s brand as a collaborative partner. This project highlights my ability to blend creativity and strategy, mobilize communities, and deliver impactful results in highly competitive environments. It was a testament to how well-executed campaigns can inspire innovation and foster growth.

Cloud Migration for Microsoft’s Marketing Platform

Enabled $33M in monthly revenue continuity by leading the cloud migration of Microsoft’s SMB Marketing Platform.

As Microsoft aimed to modernize its infrastructure, I was entrusted with leading the cloud migration of the SMB Marketing Platform, a mission-critical tool supporting $33M in monthly revenue. The project required not only technical expertise but also meticulous planning to ensure zero disruption during the transition. I began by aligning cross-functional teams across engineering, marketing, and operations to create a comprehensive migration roadmap. Prioritizing business continuity, I implemented redundancy measures and tested failover systems to mitigate risks. Leveraging my experience with cloud technologies and system integrations, I optimized workflows to enhance platform efficiency in the new environment. Throughout the migration, I maintained clear communication with stakeholders, providing real-time updates and addressing potential concerns proactively. This alignment ensured the platform’s seamless transition to the cloud while enabling scalability for future business needs. Key Outcomes: Secured $33M in monthly revenue continuity, ensuring zero downtime during migration. Enhanced platform scalability and efficiency, laying the groundwork for long-term growth. Strengthened Microsoft’s SMB marketing efforts by modernizing critical infrastructure. This project reflects my ability to navigate complex technical transformations, rally cross-functional teams, and deliver impactful results under high stakes.

Microsoft customer sentiment analysis platform

Developed a sentiment analysis tool for Microsoft, enabling data-driven marketing decisions and faster PR response times.

At Microsoft, there was a critical gap in the marketing and communications strategy: the need for real-time insights into customer sentiment to guide decision-making. Tasked with enhancing the company’s ability to respond effectively to market feedback, I designed and developed a cutting-edge sentiment analysis tool. By leveraging natural language processing (NLP) and integrating the tool into existing workflows, I empowered marketing and PR teams to assess public sentiment across social media, surveys, and user feedback. The platform provided actionable insights, enabling teams to identify trends, respond proactively to potential crises, and refine campaign strategies based on real-time data. Collaboration played a vital role in this project’s success. I worked closely with engineers, data scientists, and marketing leaders to ensure the tool was intuitive, reliable, and aligned with business goals. By introducing streamlined feedback loops and operational dashboards, I reduced response times and significantly improved decision-making agility. Key Outcomes: Delivered a sentiment analysis platform that informed marketing and PR decisions with real-time insights. Reduced response times for PR and communications, ensuring faster and more accurate messaging. Strengthened Microsoft’s customer-centric strategy by aligning marketing initiatives with sentiment-driven data. This project reflects my ability to harness technology and data to drive impactful marketing strategies, demonstrating the power of innovation in fostering customer connection and trust.

DALL·E 2024-12-11 21.39.13 - A sophisticated and modern visualization representing a senti

A sleek and modern visualization representing Power BI’s UX transformation. The scene incl

Reimagining Power BI: A User-Centered Design Revolution

Redesigned Power BI’s UX, driving a 10M increase in monthly active users and a 2-point CSAT boost

At Microsoft, I took on the ambitious challenge of overhauling Power BI’s user experience—a tool relied upon by millions of businesses for data-driven insights. The goal was to reimagine workflows, simplify interfaces, and align the platform’s design with evolving user needs while delivering measurable business impact. To achieve this, I rallied cross-functional teams across design, engineering, and product to create a unified vision. Leveraging customer feedback and analytics, I identified key pain points and opportunities for innovation. By implementing iterative design cycles and operational frameworks, I bridged gaps between teams, ensuring alignment and focus on delivering a user-centered solution. Navigating the complexities of a matrix organization, I prioritized high-impact features while ensuring timely delivery despite resource constraints. Through data-driven decisions, I gained buy-in from senior leadership and aligned stakeholders around a shared vision. Key Outcomes: Boosted monthly active users by 10M, cementing Power BI’s status as a market leader. Achieved a 2-point increase in CSAT, reflecting enhanced usability and user satisfaction. Established Power BI as a benchmark for intuitive, user-driven design in the analytics space. This project exemplifies my ability to lead large-scale transformations, align diverse teams, and deliver user-centered solutions that drive growth and customer loyalty.

Engineering excellence to improve Fault tolerance at Nokia Networks

Enhanced fault tolerance and boosted customer satisfaction by 66% through critical system transitions at Nokia Networks.

At Nokia Networks, I led a critical project to improve fault tolerance and ensure seamless service for telecom clients. The existing system infrastructure faced frequent disruptions, impacting customer experience and risking client retention. My task was to transition critical systems to a Home Location Register (HLR) while enhancing fault tolerance and reliability. I spearheaded the initiative by analyzing system vulnerabilities and designing a robust architecture that minimized service interruptions. Collaborating with cross-functional teams, I implemented fault-tolerant measures, optimized data synchronization, and ensured the HLR transition was smooth and risk-free. Rigorous testing and phased rollouts were key to mitigating downtime and maintaining operational stability. The impact was transformative: Achieved a 66% increase in customer satisfaction, reflecting significant improvements in service reliability. Strengthened Nokia’s reputation for engineering excellence and dependability in the telecom sector. This project underscores my ability to deliver engineering solutions that balance innovation and stability, demonstrating a commitment to customer-centric excellence in mission-critical environments.

Cash payments product launch for Amazon Fresh and Books

Enabled cash payments at Amazon Retail stores, launching the solution across 14+ locations and enhancing accessibility

In a world increasingly dominated by digital payments, Amazon recognized the need for inclusivity to cater to customers who prefer cash transactions. I was tasked with launching cash as a tender option across Point of Sale (POS) systems in Amazon's retail stores, ensuring a seamless integration across 14+ locations. I started by conducting customer research to understand pain points and worked closely with engineering and operations teams to design a solution that integrated cash handling into Amazon’s POS systems. The rollout required meticulous planning to ensure compliance, operational training, and system readiness across diverse locations. By implementing feedback loops and operational dashboards, I ensured smooth execution and adaptability throughout the launch. The result was a payment solution that not only addressed customer needs but also aligned with Amazon’s mission to provide convenience and accessibility for all. Key Outcomes: Successfully enabled cash payments across 14+ retail stores, expanding payment options for a wider customer base. Enhanced customer satisfaction by improving accessibility and inclusivity at Amazon’s retail locations. Strengthened Amazon’s reputation as a customer-first retailer by providing seamless payment experiences. This project reflects my ability to innovate at the intersection of technology and customer experience, delivering scalable solutions that meet diverse market needs.

Enhancing Seller and Vendor Central at Amazon

Transformed customer experience for Amazon Selling Partners by crafting a visionary roadmap for Seller and Vendor Central.

Amazon Selling Partners—comprising sellers and vendors—are the backbone of the retail ecosystem. However, their experience on Seller Central and Vendor Central was plagued by fragmented workflows and usability challenges. I was entrusted with crafting a product vision and roadmap to overhaul their experience and align it with Amazon’s high standards of customer obsession. I began by conducting deep-dive research into seller and vendor pain points, synthesizing feedback from surveys, user sessions, and support logs. Armed with these insights, I defined a clear vision for the platform: a streamlined, intuitive interface that empowered partners to manage their businesses efficiently. Collaborating with cross-functional teams across engineering, design, and operations, I developed a detailed roadmap that prioritized features addressing key user needs while aligning with Amazon’s business goals. Through iterative development cycles and stakeholder alignment, I ensured the roadmap was both actionable and impactful. The improved platforms delivered a cohesive experience, enhancing productivity and satisfaction for Amazon’s Selling Partners. Key Outcomes: Developed a comprehensive roadmap that streamlined workflows for Seller Central and Vendor Central users. Enhanced customer satisfaction and usability by addressing critical pain points and introducing intuitive design improvements. Strengthened Amazon’s partnership ecosystem by fostering trust and operational efficiency.